October 23, 2024

Rethink Black Friday: a new approach to tech and sustainability

Each year, millions of perfectly functional devices end up as e-waste, contributing to a mounting environmental crisis. At the same time, Black Friday has long been synonymous with throngs of shoppers and flashy tech deals and the landfills just keep getting bigger and bigger. 

This and every Black Friday, we're taking a stand for what we believe it’s right.

Rather than chasing the latest models, we encourage you to hold on to your existing devices a little longer. Hive's 'Rethink Black Friday' is not about buying new; it's about making the most of what you have and joining a community dedicated to tech longevity and environmental stewardship.

Celebrate sustainability with Hive

To celebrate sustainability, we're offering 25GB of free storage to every new user on our basic free plan. It’s our way of welcoming you to a movement that sees value in extending the life of your devices, rather than discarding them for the newest thing.

How to claim your free 25GB

Getting started is simple. Sign up for a free Hive account, and you’ll instantly receive 25GB of secure, sustainable cloud storage. It’s a small step that helps reduce e-waste while showing your commitment to a more responsible tech future.

Offset your paid plan with hiveNet contributions

Want to pay even less for your cloud storage? By contributing your unused hard drive space to hiveNet, you can offset your subscription costs. Depending on your level of contribution, you could potentially reduce your plan's cost down to zero. It’s our way of rewarding you for supporting a more resilient and eco-friendly cloud service.

Learn more on how to contribute

Rethink the way you consume tech

This Black Friday, let's redefine the narrative that has us consume more and more. It's time to look beyond the discounts and see the value in sustainability.

Love your devices; use them responsibly, extend their life, and share their potential. In doing so, we become  part of a community that doesn’t want to drown our planet in plastic waste.

The most sustainable tech is the one you're already using.

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